Final Year Project Proposal 2

FCM Media Innovation: Final Year Project Proposal 2 Name : Balakumaar Muthukumaran Student ID : 1091105939 Topic : Don’t Text and Drive Category : PSA

Information • In today's digital age, teens and adults alike are staying connected by texting. For many, the allure of quickly reading and responding while driving can is tempting. • teens expect a reply to a text or email within five minutes or less • To educate all wireless users, especially teen drivers, on the risks of texting while driving. Situation • The increasing number of car accidents in Malaysia • 50% of them are cause by lack of concentration while driving and that includes texting while driving. • It’s a habit for everyone from any age. From teenagers, to young adults are the main people involved in accidents while texting and driving Issues and Problems • High risk of accidents • High risk of pedestrian’s live • High risk of own/driver’s life • Risk to other drivers on the road • Accident rate in Malaysia increases by the day and nothing is done to stop it • Ignorant community Ideas/Concepts • Create a major campaign • Use social media to spread campaign and news and updates • Create print ad’s and video advertisements • Create a website for the campaign so that participants willing to join hands can get more information Citations/References: Don’t Text and Drive http://www.donttextdrive.com/ Star Paper on Texting while Driving http://thestar.com.my/news/story.asp?file=/2009/11/8/focus/4916638&sec=focus