Final Year Project Proposal 3

FCM Media Innovation: Final Year Project Proposal 3 Name : Balakumaar Muthukumaran Student ID : 1091105939 Brand : Tudor Gold Product Category : Food - Chocolates

Information • A new brand of Malaysian made chocolates • Distributed by Network Foods International • Only sold in Malaysia and now recently in Singapore • Delicious, variety of chocolates ranking from milk chocolates, dark chocolates and chocolates with other ingredients such as nuts and raisins, ect Market Situation • A new brand with hardly any famous advertising • Rivaled with Beryl, within Malaysia and Cadbury, internationally • Have a very simple website with not enough information on the company and products • Priced similar to rivals such as Cadbury and Beryl • Not active on Social Platforms and on Media such as Television and radio. Issues and Problems • Price is almost similar to their rivals. • Its main website lacks important information like product details and company details. • Barely known to public due to lack of advertising Ideas/Concepts • Update on activities on the main website. • Highlight promotions and advertise more • Send out fliers and coupons to customers. • Create a viral video to be put up online. • Create print ads to be spread on social medias and newspapers Citations/References: Tudor Gold Main Website http://tudorgoldchocolates.com/index.html Distributors http://www.networkfoods.com/ Tudor Gold Facebook Page http://www.facebook.com/pages/Tudor-Gold/141244948444?ref=search&sid=644727962.2179642414..1